» LOUD Implements New Direct Distribution System in North America

LOUD Implements New Direct Distribution System in North America

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LOUD Implements New Direct Distribution System in North America

LOUD reportedly implemented a new direct distribution system in North America and expects to reduce selling costs by about $1 million in 2006 and by at least $2 million annually beginning in 2007.

LOUD has created a sales team exclusively for its largest customer, Guitar Center, a second team for other national chains and large internet retailers, third focusing on regional customers and the fourth to service retailers of professional recording equipment.

An office has been established at LOUD’s headquarters in Woodinville, Washington to provide overall corporate support for the direct sales organization, supplementing the trained technical and sales support personnel associated with each sales team. Additionally, the company is assembling a corporate-level staff of Product Specialists located throughout the country and developing a web-based system to facilitate on-line ordering.

The present network of independent sales representatives will continue to sell LOUD’s products to professional sound reinforcement retailers and permanent installation contractors.

More: news.tmcnet.com

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